ClickTale is Creating a Revolution on Website Usability and Analytics

Have you ever seen a Google Heatmap that tells you on which parts of a Google search results page people look at the most, and in what order they tend to scan the page?  Have you ever thought how useful it would be to have that information for all the pages on your website?

With that information, you could design each page to place the critical components exactly where people look at the most, scroll to or click on.  It's a bit like using website statistics to decide what pages you should use for your exit pop-ups and where your opt-in forms should be, only the information ClickTale gives you is much more comprehensive.

Your Very Own Heatmaps

Well, there is now a great software package available to enable you to get that information for each and every web page on your site. It is important that you have this information for individual pages, because Google and the other true search engines list your pages separately, rather than complete domains.

You can therefore get information for each page that can be used to enable you to optimize the placement of the components of that page where they will be most prominent.

You will find, for example, that the vast majority of your visitors might read down to the fold, and then more.

What does that tell you? That you have to make the immediately visible portions of your website more attractive to visitors, and persuade them to scroll down past the bottom of the visible screen.

You might have an opt-in form right in the middle of your landing page, and ClickTale might tell you that nobody scrolls past that.

You are likely putting them off by being too pushy at the start, and perhaps some valuable information might be a better way to open up your website to them.

The beauty of ClickTale is that you can test that out, and check up on your results a week or so later.

If there is no change, then you can try a few more alterations until you find that people are staying longer and scrolling further down your page. Without ClickTale you would never have found that out.

You can sign up free for ClickTale here: http://www.ClickTale.com

Note that registration is completely free. There are paid versions, but you can get loads of useful information from the free version.

It's a great chance to try the software and if you like it, you can progress to the more advanced versions.